Country Road | Mothers Day Personalisation Pop Up

Designed a 'Personalisation' station for a Mother's Day event at the Chadstone Fashion Capital.

Working closely with the Marketing team and exteranl suppliers to create a functional space to collect orders & create customised embroidery on selected products.

Country Road | Autumn In-store Pause Point Creative

Designed a Autumn inspired bedroom setting within the South Yarra Store, featuring 'Great Dane' furniture to create a space that promotes the homeware range & relaxed Australian living.

Country Road | In-store & Window Creative

Designed window display & permanent in-store men's & women's denim destinations for the relaunch of CR Denim.

Handling the design, coordination and dispatch of all creative elements for a National & International Rollout.

Country Road | Summer In-store Creative

Designed instore experience within the home department at the South Yarra Store, promoting beach towels. Inspired by the existing Christmas creative, ensure the space is shoppable, using existing units that can hold a large volume of product & provide creative interest. 

Country Road x RMIT | Window Project


Six RMIT Visual Merchandising students collaborated & designed a window display with the Country Road VM team at the Melbourne Central Store. Designed to take you on a sensory Journey. ‘Winterland’ is a unique window display that gives a fresh take on a green wall by utilising the preservation of herbs through the Winter months. Herbs which will fade and age with time but remain beautifully fragrant.